We are all so happy with our Mission Statement and we think it is a very clear thing to communicate and we also think the Coalition of Animals is a good name. If we can communicate this well enough to people I think they might not mind also being called animals and it can help them identify with us a little better, or at least that is my sincere hope.
Step Two is to make all of our messaging simple and easy to repeat and here is what we came up with this afternoon and I would be interested to know your thoughts.
We made everything into three simple messages:
All life is valued.
We are all connected.
Balance is best.
There were many other ideas that were discussed and Jasmine was the one to keep reminding us that we had to keep things short and simple and she was so right and she kept us very much on track.
Oh boy, can you believe there was once a time I did not like her? That is pretty crazy, right?
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